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Packaged Food in Uzbekistan

Uzbekistan packaged food market: Still developing after years of Soviet rule


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10.03.2014 00:15:01 - Packaged Food in Uzbekistan - a new market research report on companiesandmarkets.com

(live-PR.com) - The Uzbekistan packaged food market continued to develop favourably in 2012, with most major product categories showing healthy growth in retail volume and current value sales. Economic development in Uzbekistan was the single most important factor behind this positive performance. Economic growth continued to bolster disposable incomes, which encouraged consumers to buy certain product types more frequently and also to

 

trade up to higher quality and more expensive products in many packaged food categories. At the same time, favourable economic conditions encouraged producers and distributors to increase investment in new launches, marketing activities and the expansion of their production facilities and distribution networks. Trends that were closely linked to economic improvements also helped to sustain the positive development of the entire market, most notably population growth, rising urbanisation and increasingly busy lifestyles.Well Established Global Packaged Food Trends Still Emerging in UzbekistanFree market trade is still a relatively new development in Uzbekistan, a former Soviet state that only gained independence in 1991. Hence despite its positive performance in recent years, the Uzbek packaged food market is still comparatively underdeveloped in many respects. For instance, certain product categories that are booming in many Western markets were not present in Uzbekistan in 2012, with snack bars being one of the best examples. Moreover, well established and highly influential packaged food trends observed at the global level during the review period are still only emerging in Uzbekistan. Notable examples of such trends include rising health awareness, growing consumer demands for convenience, tailoring product portfolios and marketing strategies to target specific demographic groups etc. Nonetheless, such trends are exerting a growing influence on consumers and producers alike in Uzbekistan. This is partly thanks to economic development, but also reflective of the fact that the country has a large population of younger consumers who tend to be less conservative than previous generations.Domestic Producers Made Steady Gains in Several Packaged Food CategoriesThe competitive landscape of the Uzbek packaged food market is highly fragmented and very diverse. Some categories are represented almost exclusively by imported brands, while others are dominated by domestic producers. During the review period, however, domestic producers made steady value share gains in most categories where they were present. This was partly due to the fact that most domestic brands were more competitively priced than imported alternatives. At the same time, demand for domestic brands was bolstered by consistent improvements in quality and increased investment in marketing activities and the expansion of distribution networks. Moreover, domestic producers retained superior knowledge of the traditional tastes and preferences of Uzbek consumers, a significant advantage in a market where many categories are still at a nascent stage of development.Modern Channels Continue To Gain Ground in Packaged Food DistributionIndependent small grocers, supermarkets and other grocery retailers remained the most important distribution channels for packaged food in Uzbekistan in 2012. The leading position of independent small grocers was due to the fact that this channel has by far the largest number of outlets and is therefore the most accessible to consumers, particularly those in rural areas. Nonetheless, modern channels like supermarkets and convenience stores made steady value share gains at the expense of traditional channels during the review period thanks to the expansion of chains with the capacity to offer wider product assortments and more competitive prices. Rising urbanisation and the trend towards busier lifestyles also fuelled value share gains for modern retail channels.Economic Growth Will Continue To Bolster Market Performance Over 2012-2017The outlook for the Uzbek packaged food market remains positive, with most major categories expected to show robust growth in retail volume and constant value sales over the forecast period. As was the case in 2012, the development of the entire market will be underpinned by economic improvements and related trends like rising disposable incomes, population growth, urbanisation etc. These trends will in turn encourage higher investment in new product developments, distribution and marketing activities by domestic and foreign companies. In particular, manufacturers and distributors are expected to focus on launching healthier variants and products that offer greater convenience to consumers. At the same time, product portfolios and marketing activities are expected to become more segmented as companies target specific consumer groups, eg children, young adults, elderly consumers etc.Report ScopeThis Packaged Food in Uzbekistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market´s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Mike King
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