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Rodale Institute Celebrates 60th Anniversary as Organic Farming Pioneers
© Business Wire 2005
01.10.2007 21:41:27
(live-PR.com) - www.rodaleinstitute.org/ - The Rodale Institute Kerry Boderman, 610-683-1456 www.kidsregen.org or Rodale Inc. Mia Carbonell, 212-808-1472 Mia.Carbonell@Rodale.com The Rodale Institute, a non-profit organization that for more than three generations has ranked as one of the longest-running and most successful examples of organic agriculture at work, marked its 60th anniversary on Sunday, Sept. 30 at its headquarters in Kutztown, PA. The event,
hosted by Rodale Chairman Maria Rodale, Rodale's Chief Inspiration Officer Ardie Rodale and the Rodale Institute's Chief Executive Officer Timothy J. LaSalle, celebrated the Institute's efforts to implement organic research and education initiatives worldwide.
"The Rodale Institute has been on the cutting-edge of the organic revolution, pioneering the health and environmental benefits of organic food and farming for 60 years and conducting ground-breaking research on the role organic farming can play in reducing global warming," said Maria Rodale. "We are proud to enter our seventh decade of leadership in the field."
The Rodale Institute implemented its Farming Systems Trial (R), the United States' longest-running scientific study comparing chemical with organic farming nearly thirty years ago. Subsequently, dozens of scientific papers supporting organic farming over chemical farming have been published in prestigious journals.
"The research findings have shown repeatedly that organic agriculture is not only more productive and profitable for farmers when compared to chemical farming, but is also significantly better for the health of the soil and the environment," said Tim LaSalle. "We look forward to furthering the work of the Institute, focusing on combating the effects of global warming on our water systems, researching and educating important constituencies on nutrition and famine prevention, and effecting policy change to incentivize and help farmers transition to organics. We will also aim to collaborate more closely with Rodale Inc. to further the company's mission to enable and inspire people to improve their lives and the world around them."
About 250 guests attended the festivities, including local dignitaries, educators, Institute board members and supporters, such as U.S. Rep. Charles Dent; Dr. Peyton R. Helm, President, Muhlenberg College; Dr. Elliott Sussman, President and CEO, Lehigh Valley Hospital; board member Dr. William Baker, President & CEO, WNET, Channel 13, NYC; Dr. Gregory Harper, Senior Medical Director, Lehigh Valley Hospital; Dr. A. O. Abaye, Associate Professor, Department of Crop and Soil Environmental Sciences, Virginia Tech; Judith A. Harris, Esquire, partner, Tallman, Hudders & Sorrentino, Allentown, PA; Dr. Chor-San Khoo, Vice President, Global Nutrition and Health, Campbell Soup Company; and artist Midge Stires.
Mr. LaSalle, who was appointed to lead the Institute in June 2007, has extensive executive experience with various non-profit organizations, including the Northwest Earth Institute. He also previously served as executive director of The Savory Center from 2003 to 2005. He was a full professor at California Polytechnic State University for twelve years, where he taught multiple environmental science classes. He served as the President and CEO of the Agriculture Education Foundation for 17 years, and has a Ph.D. in Depth Psychology. He holds a master's of Science in Populations Genetics from Virginia Polytechnic Institute and State University, and a bachelor's degree in Science from California Polytechnic State University. Mr. LaSalle has served on many non-profit boards and committees and has been a lay-note speaker on leadership, the environment, and the future of agriculture.
Rodale Institute founder J.I. Rodale moved to rural Pennsylvania in the 1930's to realize his personal interest in farming. In Emmaus, PA, Mr. Rodale learned about organic food growing methods and quickly theorized that to preserve and improve people's health, growers needed to restore and protect the natural health of the soil. Developing and demonstrating practical methods of rebuilding natural soil fertility became Mr. Rodale's primary goal during World War II, when the shortage of nitrogen - diverted from fertilizers to munitions - exposed the natural nutrient poverty of the nation's soil. In 1947, Mr. Rodale founded the Soil and Health Foundation, the forerunner of The Rodale Institute. Mr. Rodale established healthy lifestyle publications including Health Bulletin, Organic Farming and Gardening and Prevention Magazine to support his central message and philosophy- "Healthy Soil = Healthy Food = Healthy People(R)".
About Rodale Inc.
Rodale Inc., which was recognized by the trade publication Advertising Age as Publishing Company of the Year for 2006, is the authoritative source for trusted content in health, fitness and wellness around the world, reaching more than 70 million people globally. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Best Life, Bicycling, Running Times, Mountain Bike and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet and The Abs Diet franchises, and Al Gore's New York Times bestseller An Inconvenient Truth. Rodale's broad range of media platforms includes magazines, books, video and extensive web sites. The company is also a leader in direct-response marketing and has more than 26 million active customers in its database. www.rodale.com.
Event Marks Organization's Leadership Role in Organic Movement in
America
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"The Rodale Institute has been on the cutting-edge of the organic revolution, pioneering the health and environmental benefits of organic food and farming for 60 years and conducting ground-breaking research on the role organic farming can play in reducing global warming," said Maria Rodale. "We are proud to enter our seventh decade of leadership in the field."
The Rodale Institute implemented its Farming Systems Trial (R), the United States' longest-running scientific study comparing chemical with organic farming nearly thirty years ago. Subsequently, dozens of scientific papers supporting organic farming over chemical farming have been published in prestigious journals.
"The research findings have shown repeatedly that organic agriculture is not only more productive and profitable for farmers when compared to chemical farming, but is also significantly better for the health of the soil and the environment," said Tim LaSalle. "We look forward to furthering the work of the Institute, focusing on combating the effects of global warming on our water systems, researching and educating important constituencies on nutrition and famine prevention, and effecting policy change to incentivize and help farmers transition to organics. We will also aim to collaborate more closely with Rodale Inc. to further the company's mission to enable and inspire people to improve their lives and the world around them."
About 250 guests attended the festivities, including local dignitaries, educators, Institute board members and supporters, such as U.S. Rep. Charles Dent; Dr. Peyton R. Helm, President, Muhlenberg College; Dr. Elliott Sussman, President and CEO, Lehigh Valley Hospital; board member Dr. William Baker, President & CEO, WNET, Channel 13, NYC; Dr. Gregory Harper, Senior Medical Director, Lehigh Valley Hospital; Dr. A. O. Abaye, Associate Professor, Department of Crop and Soil Environmental Sciences, Virginia Tech; Judith A. Harris, Esquire, partner, Tallman, Hudders & Sorrentino, Allentown, PA; Dr. Chor-San Khoo, Vice President, Global Nutrition and Health, Campbell Soup Company; and artist Midge Stires.
Mr. LaSalle, who was appointed to lead the Institute in June 2007, has extensive executive experience with various non-profit organizations, including the Northwest Earth Institute. He also previously served as executive director of The Savory Center from 2003 to 2005. He was a full professor at California Polytechnic State University for twelve years, where he taught multiple environmental science classes. He served as the President and CEO of the Agriculture Education Foundation for 17 years, and has a Ph.D. in Depth Psychology. He holds a master's of Science in Populations Genetics from Virginia Polytechnic Institute and State University, and a bachelor's degree in Science from California Polytechnic State University. Mr. LaSalle has served on many non-profit boards and committees and has been a lay-note speaker on leadership, the environment, and the future of agriculture.
Rodale Institute founder J.I. Rodale moved to rural Pennsylvania in the 1930's to realize his personal interest in farming. In Emmaus, PA, Mr. Rodale learned about organic food growing methods and quickly theorized that to preserve and improve people's health, growers needed to restore and protect the natural health of the soil. Developing and demonstrating practical methods of rebuilding natural soil fertility became Mr. Rodale's primary goal during World War II, when the shortage of nitrogen - diverted from fertilizers to munitions - exposed the natural nutrient poverty of the nation's soil. In 1947, Mr. Rodale founded the Soil and Health Foundation, the forerunner of The Rodale Institute. Mr. Rodale established healthy lifestyle publications including Health Bulletin, Organic Farming and Gardening and Prevention Magazine to support his central message and philosophy- "Healthy Soil = Healthy Food = Healthy People(R)".
About Rodale Inc.
Rodale Inc., which was recognized by the trade publication Advertising Age as Publishing Company of the Year for 2006, is the authoritative source for trusted content in health, fitness and wellness around the world, reaching more than 70 million people globally. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Best Life, Bicycling, Running Times, Mountain Bike and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet and The Abs Diet franchises, and Al Gore's New York Times bestseller An Inconvenient Truth. Rodale's broad range of media platforms includes magazines, books, video and extensive web sites. The company is also a leader in direct-response marketing and has more than 26 million active customers in its database. www.rodale.com.
Event Marks Organization's Leadership Role in Organic Movement in
America
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