Oplift chosen for the 2018 BMW Innovation Lab

BMW car

08.02.2018 14:39:03 - Ocasta have been chosen for the 2018 BMW Innovation Lab! We'll be helping with employee engagement, learning and operations with our multi-award winning app Oplift!

( - Last September we showcased our multi-award winning employee engagement, learning and operations app made by Ocasta ( to BMW for their 2018 Innovation Lab ( After being chosen from 142 applications from 36 countries worldwide, we were one of 21 companies who were shortlisted to pitch in order to claim our place at the lab. BMW were looking for technology


which allowed for a more forward thinking and flexible culture so needless to say they were impressed with Oplift and we have been chosen for the 2018 programme!

The BMW Innovation Lab was designed so that the world's leading car giant could adopt a disruptive and agile culture by working with technology providers to develop solutions around their three commercial divisions: BMW Group UK, BMW Financial Services UK, and fleet manager alphabet. It brings outside talent and technology into the business to create new solutions to future-proof operations or engage customers.

BMW liked Oplift's offerings and could see how our platform could improve their overall business performance. Oplift has a proven record of getting your internal comms read, improving compliance with checklists, connecting teams through more efficient communications, improving consistency of operations and tasks across your business, increasing staff knowledge and getting a consistent view of your estate with store visits and audits. It is available on iOS, Android and web, and can be deployed on personal and corporate devices.

Annina Koskiola, Co-founder and CEO of, said: “The potential to use data to create geo-targeted experiences which bridge the digital and physical worlds – from retail to construction, entertainment to education – are endless. We are excited to explore some of these applications with BMW for its 2018 Innovation Lab. Working symbiotically with a large, global business is the dream for start-ups such as ourselves. It offers us unparalleled insight into how they operate, what pain points need to be solved and how we can develop truly innovative solutions together.”

L Marks ( who run in partnership with the Innovation Lab said "The breadth and quality of applications received from around the world for this iteration of the BMW Innovation Lab has made selecting just five quite tough. However, each of the final startups offers something unique and innovative to the automotive industry."

The programme began on the 15th January for 10 weeks, we have been collaborating with BMW Group's UK leadership team at their UK headquarters, before demoing to senior BMW executives on 22 March 2018. Those who are successful will secure continuing relationships with the company's commercial divisions!

Oplift is available on iOS, Android and web, and can be deployed on personal and corporate devices.

The app is already used throughout 150 Virgin Media stores across the whole of the UK, and has given Ocasta the title of:

• 'Best use of technology'​ and highly recommended for 'best use of training'​ in employee engagement at the 2017 Engage Awards.

• 'Best customer service programme'​ at the 2017 TJ Awards.

• 'Overall Winners'​ & 'Technology Project of the Year'​ for the Retail Systems 2016 Awards.

• 'App Design Winners'​ for the Design 100 2015 Awards.

See how Oplift can help you at

Press Information:

Norwood House 9 Dyke Road Brighton BN1 3FE

Contact Person:
Hayley Lloyd
Marketing Coordinator
eMail: eMail



Disclaimer: If you have any questions regarding information in this article please contact the author. Please do not contact We are not able to assist you. disclaims content contained in this article. is not authorized to give any information about content and not responsible for content posted by third party.
refer this article
Print This Article
Terms Of Use Privacy About Contact Us