Media Alert: Unica and Experts From Forrester and Elsevier to Present Two Webcasts on Achieving Interactive Marketing Success

(live-PR.com) - WALTHAM, MA -- (Marketwire) -- 11/30/09 --



WHAT:



Webcast One: Achieving Interactive Marketing : http://www.unica.com/solutions/interactive-marketing-solution.htm Success; featuring Shar
Van Boskirk, vice president & principal analyst, Forrester Research and
Andrew Hally, vice president, OnDemand product marketing, Unica Corporation : http://www.unica.com/



WHEN:



Tuesday, December 8, 2009; 1:00 pm Eastern Time



WHY:



This webcast will detail how marketers can improve results by better
integrating the wealth of insight found in visitor behavior data with
systems for email, site content, and other online marketing channels.
Attendees will learn about:

--  The factors that are influencing marketing spend to shift to

    interactive media, and how to plan for them in your organization

--  Ways to step past the challenges of data management, integration,

    execution, and optimization

--  The importance of integrating analytics and personalization into their

    website to drive business

    

To register for the Achieving Interactive Marketing Success webcast, click
here : https://unicacorp.webex.com/mw0305l/mywebex/default.do?nomenu=true&siteurl=unicacorp&service=6&main_url=https%3A%2F%2Funicacorp.webex.com%2Fec0600l%2Feventcenter%2Fevent%2FeventAction.do%3FtheAction%3Ddetail%26confViewID%3D608915271%26siteurl%3Dunicacorp%26%26%26 or visit
https://unicacorp.webex.com/unicacorp/onstage/g.php?t=a&d=351172248 : https://unicacorp.webex.com/unicacorp/onstage/g.php?t=a&d=351172248 .




WHAT:



Webcast Two: Web Analytics : http://www.unica.com/solutions/web-analytics-solution.htm for Driving Your Entire Business (Not Just
Your Website); featuring Angie Brown, web analytics manager, Elsevier and
Akin Arikan, director, product strategy, Unica Corporation



WHEN:



Thursday, December 10, 2009; 12:00 pm Eastern Time



WHY:



This webcast will highlight:

--  Ways that savvy web analysts can guide their businesses beyond web

    marketing

--  Successful business practices for gathering data and leveraging it to

    make better decisions across all channels, including fixed and mobile

    Internet channels

--  Tapping web analytics to refine sales and customer outreach efforts

    

To register for Web Analytics for Driving Your Entire Business webcast,
click here : http://register.webcastgroup.com/l3/?wid=0871210094996 or
visit http://register.webcastgroup.com/l3/?wid=0871210094996 : http://register.webcastgroup.com/l3/?wid=0871210094996 .



About Unica



Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software : http://www.unica.com/marketing-software.htm
solutions. Unica's advanced set of enterprise marketing management : http://www.unica.com/products/enterprise-marketing-software.htm and
on-demand marketing solutions : http://www.unica.com/products/on-demand-marketing-software.htm empowers organizations and individuals to
turn their passion for marketing into valuable customer relationships and
more profitable, timely, and measurable business outcomes. These solutions
integrate and streamline all aspects of online and
offline marketing : http://www.unica.com/online-marketing-solutions.htm . Unica's unique interactive marketing : http://www.unica.com/solutions/interactive-marketing-solution.htm approach incorporates customer
analytics : http://www.unica.com/products/customer-analytics.htm and web analytics : http://www.unica.com/solutions/web-analytics-solution.htm , centralized decisioning : http://www.unica.com/dmacentralized.htm ,
cross-channel
execution : http://www.unica.com/cross-channel-marketing.htm , and integrated marketing operations : http://www.unica.com/solutions/marketing-operations-solution.htm . More than 1,000 organizations
worldwide depend on Unica for their marketing management solutions.



Unica is headquartered in Waltham, Massachusetts with offices around the
globe. For more information, visit www.unica.com : http://www.unica.com .



Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo,
and NetInsight are registered trademarks of Unica Corporation. All other
product names, service marks, and trademarks mentioned herein are
trademarks of their respective owners.




Contact:
Dan Ring
Unica Corporation
781-487-8641
dring@unica.com : dring@unica.com