Klarna launches Fintech Disruptors 2019

06.12.2018 11:14:47 - Digital relevance, open architectures, automation and data - the new frontline in the battle for the customer

( - London, UK, 6th December 2018. – “Removing Roadblocks: The New Road of Fintech” published today by MagnaCarta in partnership with Klarna identifies four key elements critical to the future development of fintech - Relevance, Openness, Automation and Data.

Relevance – organisations across the spectrum will need to understand their purpose and how to deploy technology to serve their customers
Openness –


to partnership and cultural candidness, including a firm grasp of the new dynamics of competition
Automation – understanding how, when and when not to automate processes
Data – and it’s use and value either as a profit pool or a source of purpose

Michael Rouse, Chief Commercial Officer at Klarna, said: “At Klarna, we have a maniacal focus on what we are actually solving for customers and driving the optimal experience. This is not about falling in love with the product we are building but the solution we offer. The four elements defined as key for the future development of fintech in this report are highly relevant to this, as they are all critical to building customer oriented solutions. In the right mix, all of these elements can enable solutions which will empower customers in managing their daily financial life, so they can spend more time on what they love. A lot of time has been spent on making the technology work, as an industry let's start focusing more on how it works for consumers as that is where the real impact and value lies.”

Fintech Disruptors 2019 surveyed 5,000 industry professionals across Europe, the Middle East and Africa. The report also provides strong evidence of a seismic shift in industry focus, away from new payments technologies and towards open banking and the application of artificial intelligence (AI) in fintech.

Simon Hardie, Partner at MagnaCarta Communications, which runs the study, said: “Fintech is maturing as a sector. This year’s study shows a change from early-stage growth issues such as creating new and alternative payments methods towards more complex challenges such as the regulatory environment, how to apply AI and automation for customer benefit, and how best to manage increasing volumes of customer data.”

Findings from the report include:

- Only 37% of respondents cited payments as a major future investment area for fintech, compared with 71% in 2018.

- 57% identified AI, automisation and digitisation as a key future investment focus, with more than half also citing open banking as a major area for investment.

- Established financial institutions are twice as likely as fintechs to deploy sophisticated data mining and interrogation techniques to their customer data.

- Surprisingly few (10% of those surveyed) use customer data to try to interpret what further products customers would like.

- 41% of fintechs say they use AI techniques in their business, compared to 43% of financial institutions.

- Banks expressed record levels of interest in purchasing white-labelled fintech products for rebranding and use in their business (46% vs. 33% in 2018), and also in acquiring fintech companies (45% vs 22% in 2018).

- Interest in partnering with fintechs, still high at 68% for 2019, but the lowest figure recorded in three years (2017=78%; 2018 = 73%).

- Banks surveyed believe nearly a third of their overall revenues are at risk of being taken by fintechs.

The full report can be found here ..

For further information please contact:
Simon Hardie Director, MagnaCarta T: +44 7782 197 608 Email: or Denise Gee Director, MagnaCarta T: +44 779 376 8109 or Johanna Nyman Senior Manager: Communications and PR Klarna +46 (0) 72 855 83 29

Distributed on behalf of MagnaCarta Communications, Klarna by NeonDrum news distribution service (

Contact information:
MagnaCarta Communications

16 Harcourt Windsor Road Wraysbury Berkshire TW19 5DY

Contact Person:
Denise Gee
Phone: 077 937 68109
eMail: eMail


Liz Hartney


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