Kellogg - Strategic Corporate Assessment - Strategy, SWOT Analysis and 5-year Financial Insights with In-depth Company Profile
Kellogg - Strategic Corporate Assessment - Strategy, SWOT Analysis and 5-year Financial Insights with In-depth Company Profile - companiesandmarkets.com adds new report
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21.11.2008 12:51:01 Kellogg - Strategic Corporate Assessment - Strategy, SWOT Analysis and 5-year Financial Insights with In-depth Company Profile - a new market research report on www.companiesandmarkets.com
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Introduction
Kellogg Company (Kellogg) focuses on brand building, innovation, and sales execution as drivers for sustainable growth. Its commitment to brand building includes significant investment in consumer-oriented promotions, through advertising and market research. Its strong research and development capabilities help it to launch new innovative products and increase its product category share.
Scope
*Contains corporate
strategy, value chain presence and SWOT Analysis
*Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
*Includes information on suppliers/ partners, shareholding structure and key employees with biographies
Highlights
Kellogg has manufacturing facilities in 19 countries and markets its products in more than 180 countries.North America, Kellogg´s largest geographical market, accounted for 67.4% of the total revenues in 2006.
The company faces competition across all its product lines from regional, national and global companies. The company´s global infrastructure helps it to use resources efficiently around the world.
The Pop-Tarts toaster pastry business currently holds 87% category share in the US toaster pastry category in 2006. The company, in August 2007, introduced new Special K2O Protein Water Mix to offer consumers a flavored beverage with five grams of protein to help take the edge off hunger.
Reasons to Purchase
*Access all the important information and analysis on the company in a single report
*Understand company´s strengths, weaknesses, opportunities and threats along with business strategy and value chain
*Gain access to company´s adjusted five year financial data along with key ratios and market capitalization
www.companiesandmarkets.com/Summary-Company-Prof ..
Introduction
Kellogg Company (Kellogg) focuses on brand building, innovation, and sales execution as drivers for sustainable growth. Its commitment to brand building includes significant investment in consumer-oriented promotions, through advertising and market research. Its strong research and development capabilities help it to launch new innovative products and increase its product category share.
Scope
*Contains corporate
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*Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
*Includes information on suppliers/ partners, shareholding structure and key employees with biographies
Highlights
Kellogg has manufacturing facilities in 19 countries and markets its products in more than 180 countries.North America, Kellogg´s largest geographical market, accounted for 67.4% of the total revenues in 2006.
The company faces competition across all its product lines from regional, national and global companies. The company´s global infrastructure helps it to use resources efficiently around the world.
The Pop-Tarts toaster pastry business currently holds 87% category share in the US toaster pastry category in 2006. The company, in August 2007, introduced new Special K2O Protein Water Mix to offer consumers a flavored beverage with five grams of protein to help take the edge off hunger.
Reasons to Purchase
*Access all the important information and analysis on the company in a single report
*Understand company´s strengths, weaknesses, opportunities and threats along with business strategy and value chain
*Gain access to company´s adjusted five year financial data along with key ratios and market capitalization
www.companiesandmarkets.com/Summary-Company-Prof ..
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