Customer Relationship Management Software Spending through 2012 in Insurance Western Europe - Databook
Customer Relationship Management Software Spending through 2012 in Insurance Western Europe - Databook - New Research Report on Companies and Markets
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Introduction
To capitalize on opportunities and to thwart competition, insurers must become customer centric. This need to refocus on the customer is driving demand for Customer Relationship Management (CRM) among Property & Casualty (P&C) and Life & Pension (L&P) insurers worldwide.
Scope
Segments CRM license and subscription spending by insurers by region and country
Quantifies spending on CRM by insurer type
Highlights
According to
Datamonitor projections, global CRM license sales will grow 9% annually through 2012, reaching $440 million.
Within the Western Europe, Germany is the largest market, followed by the UK, France and Italy
The fastest growing market in W. Europe is projected to be Norway
Reasons to Purchase
Understand the current and future direction of CRM spending in the insurance sector
Compare opportunities across countries and insurer types
Introduction
To capitalize on opportunities and to thwart competition, insurers must become customer centric. This need to refocus on the customer is driving demand for Customer Relationship Management (CRM) among Property & Casualty (P&C) and Life & Pension (L&P) insurers worldwide.
Scope
Segments CRM license and subscription spending by insurers by region and country
Quantifies spending on CRM by insurer type
Highlights
According to
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Within the Western Europe, Germany is the largest market, followed by the UK, France and Italy
The fastest growing market in W. Europe is projected to be Norway
Reasons to Purchase
Understand the current and future direction of CRM spending in the insurance sector
Compare opportunities across countries and insurer types
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