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Cough, Cold and Allergy (Hay Fever) Remedies in Greece

Cough, Cold and Allergy (Hay Fever) Remedies in Greece - New Market Report



14.07.2012 17:27:39 - New Healthcare research report from Euromonitor International is now available from Fast Market Research

(live-PR.com) - Cough, cold and allergy (hay fever) remedies is a mature category in Greece and there is little room for development or innovation. No specific trends characterised the category during 2011 as demand is largely dependent on weather conditions and the incidence of illness. In this respect, 2011 was a good year for cough, cold and allergy (hay fever) remedies, which

 

continues to face significant competition from Rx drugs as the majority of Greeks would prefer to see a doctor when faced with these...

Euromonitor International's Cough, Cold and Allergy (Hay Fever) Remedies in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

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Full Report Details at
- www.fastmr.com/prod/436922_cough_cold_and_allerg ..
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Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GREECE
Euromonitor International
June 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2006-2011
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2006-2011
Table 3 Sales of Decongestants by Category: Value 2006-2011
Table 4 Sales of Decongestants by Category: % Value Growth 2006-2011
Table 5 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2006-2011
Table 6 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2006-2011
Table 7 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2007-2011
Table 8 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2008-2011
Table 9 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016
Table 10 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016
Apivita SA in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 1 ApiVita SA: Key Facts
Summary 2 ApiVita SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Summary ApiVita SA: Competitive Position 2011
Korres Natural Products SA in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 4 Korres Natural Products SA: Key Facts
Summary 5 Korres Natural Products SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Korres Natural Products SA: Competitive Position 2011
Sarantis SA in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 7 Sarantis SA: Key Facts
Summary 8 Sarantis SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Sarantis SA: Competitive Position 2011
Executive Summary
Despite the Recession Consumer Health Grows in 2011
Price Increases, Switches and the 'negative' List Change the Shape of Consumer Health
No Significant Changes Among Leading Consumer Health Players in 2011
Chemists/pharmacies Dominate Value Sales in Consumer Health
Future Performance Relies on Switches and Price Liberation
Key Trends and Developments
Price Increases Trigger Wave of Switches and Subsequent Growth in Consumer Health
Recession Leads To Growing Price Awareness, Yet Quality Remains Decisive Factor in Many Consumer Health Categories
Shrinking Disposable Income Increases Levels of Self- Medication
Focused Positioning and Clear Benefits Rewarded by Consumers
Shrinking Disposable Income Slows Down Momentum of Herbal/traditional Products
Market Indicators
Table 11 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 12 Life Expectancy at Birth 2006-2011
Market Data
Table 13 Sales of Consumer Health by Category: Value 2006-2011
Table 14 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 15 Consumer Health Company Shares 2007-2011
Table 16 Consumer Health Brand Shares 2008-2011
Table 17 Penetration of Private Label by Category 2006-2011

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=43 ..

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=100 ..

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.


Author:
Bill Thompson
e-mail
Web: http://www.fastmr.com
Phone: 1.413.485.7001


 

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