Advertising & Marketing


Clear Channel Northern Ireland launch first ever digital roadside network in Ireland with Amscreen

Adshel Goes Live’ - Peter Megarrell, Clear Channel NI and Tristan Aiken, Translink Estates pictured at the launch of Ireland’s First Ever Digital Roadside Network – Adshel Live

22.09.2017 11:26:37 - Clear Channel Northern Ireland launch first ever digital roadside network in Ireland with Amscreen

( - • Clear Channel Northern Ireland have retained the Translink contract for bus shelters across Northern Ireland
• 70 Adshel Live HD digital screens will be installed in the city centre, on main arterial routes and in high footfall locations
• Digital screens are being built in partnership with Amscreen
• Powered by Play IQ- Intelligent scheduling & content management

Following a competitive tendering process, Clear Channel Northern


Ireland have retained the Translink contract for the management of the bus shelter estate in Northern Ireland. This will see Clear Channel maintain and sell advertising across the estate of 1400 bus shelters in Northern Ireland.

As part of this contract, Clear Channel Northern Ireland will launch Adshel Live - a network of 70 digital screens. The screens will be located in high profile locations in the city centre, on main arterial routes and in high footfall locations. The digital screens are being provided by Amscreen, Europe’s leading digital signage solutions company. The portfolio will be powered by Play IQ – Clear Channel’s intelligent scheduling and content management system; enabling seamless ad-serving across all sites.

“We are delighted to retain the Translink contract at this exciting time for public transport investment in Northern Ireland. This is a significant investment, a significant commitment and a significant moment for Irish Out-of-Home Media” said Peter Megarrell, Commercial Director, Clear Channel Northern Ireland. “Today’s announcement is about more than brilliant new screens. This is investment with purpose. It’s about the right sites that reach the right audience at the right time. The screens are supported by amazing back-end technology that will allow brands to effortlessly ad-serve content – adding an extra layer of context to pin-sharp creative.”

Simon Sugar, Amscreen CEO: “We are so pleased to be partnering with Clear Channel Northern Ireland for the launch of Adshel Live bus shelters. This deal offers up various efficiencies – one of these being the speed of delivery via our European-based production headquarters. As well as optimising the ever-important lead times, we have the unique ability to provide easy local access to every stage of the build, ensuring the Clear Channel team has complete visibility and transparency through the delivery process.”

Clear Channel is already Northern Ireland’s leading Outdoor media owner and this investment will further consolidate this position. In another media-first, Clear Channel Northern Ireland were the first to install digital screens in shopping malls in Northern Ireland with the launch of the Castlecourt shopping centre. In 2016, Clear Channel Northern Ireland launched Ireland’s first retail network with the launch of Asda Live across 12 Asda stores. In 2017, Clear Channel added to their digital portfolio with 50 Socialite screens in pubs and bars across Northern Ireland, as well as a digital screen at George Best City Airport.

Amscreen are specialists in delivering connected advertising displays across Europe. With a network of 15,000 screens and more than 20 years’ experience in providing screen solutions, Amscreen are Europe’s No.1 digital solutions provider and innovator.
The current partner portfolio includes blue chip retail businesses such as BP, Shell, Tesco and Costa Coffee as well as Clear Channel. A deal in 2016 saw Amscreen provide Clear Channel UK with their award-winning phone kiosks – a reimagination of the iconic British red phone box. Amscreen has also shipped more than 1600 freestanding and bus shelter units to further bolster Clear Channel’s national digital Adshel estate.
Amscreen’s current portfolio of products include plug and play 24-inch menu boards to 75-inch free standing retail units. All products are sunlight visible and fit for purpose for a range of environments, including in-window displays as well as exterior deployment. This range of real-time, wireless plug and play units are helping retailers, local authorities and network owners leverage the huge volumes of IoT and smart city based data that is now being generated.

Press Information:

Amscreen, Amscreen House, Paragon Business Park, Chorley New Road, Horwich, Bolton, Lancashire, BL6 6HG

Contact Person:
Laura Ball
Phone: +44 (0) 1204 664 333
eMail: eMail



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