Advertising & Marketing




04.04.2017 13:08:55 - Amscreen, a leading European manufacturer of digital screens, has extended its partnership with Vodafone UK for Internet of Things (IoT) connectivity management.

( - Amscreen, a leading European manufacturer of digital screens, has extended its partnership with Vodafone UK for Internet of Things (IoT) connectivity management.

The new 36 month agreement sees Amscreen expand its collaboration with Vodafone as it develops its Smart Cities solutions and explores the use of digital screen infrastructure to capture and analyse city information at street-level.

Working with Vodafone’s


IoT team, Amscreen has already built a network of more than 12,000 connected interior and exterior media screens and kiosks across the globe. Its connected street infrastructure is used by media owners, retailers, local authorities and advertising companies. The approach has transformed the out of home and instore advertising display model, moving it from a static and highly paper-based medium to a service-driven, dynamic digital channel.

The extended partnership sees Vodafone’s IoT connectivity management solutions continue to power Amscreen’s RDM™ screen monitoring technology and content analytics service. Amscreen is now looking at how its RDM service can provide deeper analysis on city information such as air quality, noise pollution, footfall and congestion at street-level. The integration of smart city services within screen networks gives media owners the ability to add further value to their proposition as well as the potential to deliver local authorities invaluable real-time insight for the benefit of the local community.

Simon Sugar, Amscreen’s CEO commented, “Our connected street infrastructure has the potential to efficiently measure and analyse real-time data across urban areas – for the digital signage sector, this marks the advent of a new age in insight-driven screen display solutions. Through our partnership with Vodafone, we’re looking to expand the benefits enabled by Internet of Things technology to bring tangible benefits to local authorities and the community.”

Phil Mottram, Enterprise Director at Vodafone UK, commented, “Amscreen’s work is a great example of how Internet of Things technology supports continuous innovation and the development of new business models. Using Vodafone’s IoT expertise, Amscreen has created new revenue streams and customer experiences for its media and retail partners, as well as new services that have the potential to benefit the wider population. We have a long partnership with Amscreen’s innovative team and we are excited to be supporting its next phase of product development.”

Amscreen are specialists in delivering connected advertising displays across Europe. With a network of 12,000 screens and more than 20 years’ experience in providing screen solutions, Amscreen are Europe’s No.1 digital solutions provider and innovator.
The current partner portfolio includes blue chip retail businesses such as BP, Shell, Tesco and Costa Coffee as well as Clear Channel. A deal in 2016 saw Amscreen provide Clear Channel UK with their award-winning phone kiosks – a reimagination of the iconic British red phone box. Amscreen has also shipped more than 1600 freestanding and bus shelter units to further bolster Clear Channel’s national digital Adshel estate.
Amscreen’s current portfolio of products include plug and play 24-inch menu boards to 75-inch free standing retail units. All products are sunlight visible and fit for purpose for a range of environments, including in-window displays as well as exterior deployment. This range of real-time, wireless plug and play units are helping retailers, local authorities and network owners leverage the huge volumes of IoT and smart city based data that is now being generated.
Amscreen’s overriding vision is to provide network owners an exceptional service, simplicity of install, maintenance, monitoring and ease of content delivery and analytics. Recent investment includes a 20,000 sq. ft. European based manufacturing facility as well as a real-time remote device monitoring platform for remote management and maintenance of a screen network

Press Information:

Amscreen House, Paragon Business Park, Chorley New Road, Horwich, Bolton, Lancashire, BL6 6HG

Contact Person:
Laura Ball

Phone: +44 (0) 1204 664 333
eMail: eMail



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